Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. The code-word was "Pepsi Blue." Having the flavour of berries and cotton candy, in my seven year old opinion, it was absolutely delicious. It will be available"everywhere that Pepsi products are sold," the company said, calling the announcement "a Throwback Thursday for the ages." For years Pepsi has struggled with a less-than-ideal response to Cokeâs colour strategy. Pepsi Blue, which was previously available from 2002 to 2004, will return to store shelves in May. Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in the Philippines. Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. In 2002, Pepsi released its new soft drink, Pepsi Blue. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Strategic Situation In 1995, Pepsi-âCola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan, also known as Project Blue. Pepsi Blue: Its failure and strategies for relaunching PepsiCo, Inc. is currently one of the most successful consumer products company in the world Revenues exceeding $30 billion & ⦠By "refreshing" these communities, Pepsi's head of digital, Shiv Singh, In the world of large marketing campaigns, there are ideas that can change and losers. The berry-flavored soda, first released in 2002, will be sold in 20-ounce bottles and multi-packs while supplies last. The target market must have been children because no adult would want to drink a blue soda. Whenever you see "Pepsi Blue" on a message board, comment section, or review section of a site be wary - someone, ⦠Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Pepsi Blue Case Analysis. Lessons from Pepsi. Feb. 15, 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Now Coca-Cola equals red and Pepsi equals blue. Yet by the time I turned 9, Pepsi had pulled Pepsi Blue from the market and no longer sold it in North America. As I mourned the news, I wondered why Pepsi Blue had failed. New Delhi: Just ahead of the 2003 Cricket World Cup, a fluorescent blue, berry-flavoured limited-edition cola by Pepsi hit the shelves of supermarkets across India.First launched in the US in 2002, Pepsi Blue was strategically marketed in India during the 2003 tournament as a gesture of support to the countryâs blue-jerseyed cricket team, popularly referred to as the âMen in Blueâ. Recently, though, Pepsi has sacrificed red for mainly blue to create a stronger distinction between the two leading brands. Pepsi blue failure case study pdf. Donât assume that gaps should always be filled. Its flavor is the result of taste-testing over 100 flavors over a 9-month period. Pepsi blue failed due to the target market who was this soda really for. PepsiCo marketing strategies for international market and marketing mix PepsiCo Dailure and Digital Pepwi According to Keegan "The international market goes beyond the export market and becomes more involved in the marketing environment in ⦠The plan failed ⦠Pepsi Blue will be in stores nationwide by May 3, according to an email from Pepsi.